Hurd Style Studio approached me for their logo that they would use on their website and instagram.
The main inspiration were these two movies.
Looking to recreate the same feel through the logo using a 1970s font, and imaging to coincide with it.
Chose the infamous scarf of the time as another design inspiration.
The client provides styling inquires, and more fashion related services.
The client was very specific.
They provided the two posters, and color pallete and the font.
I had to combine both and create a logo out of each.
Then I introduced the idea of using the scarf of the era as inspiration in an abstract way, so that it leads the eye.
Final
In the final it was important to create leading lines with the scarf.
The final design touch in the logo, is the film overlay.
To really resemble old film photos.
To really resemble old film photos.
